In a recent Wedding MBA conference I attended, Laura Cave, Director of Trade Marketing for The Knot, gave riveting seminar on hot, new cool wedding trends in her seminar called “White HAUTE Trends for the 2014 Bride.” In as a prominent Colorado wedding DJ/MC and entertainment firm that also provides wedding lighting and décor for Colorado, we’re already beginning to see these…
As I’ve repeatedly stated, your wedding, whether you realize it or not, will bring your guests on an emotional journey, from joy, surprise, friendship, laughter, love and hope. Your lighting and décor (working in tandem with music) should compliment these emotions to produce a one-of-a-kind wedding celebration.
The first trend to note that is changing, is the wedding budget. It’s up for 2014 and 2015. Brides are expecting more, and paying for what she wants. It’s her chance to express herself, her way. In fact, it was pointed out that at the conference, nationally, the new bridal comment is “knowing what I now know, we would’ve spent more money to get what we wanted.” Brides are wanting to get married, and live without a single regret, done their way.
The NINE New, White “Haute” Trends for Color, Decorating and Themes according to Laura Cave (with the Knot) for 2014 and Beyond:
2014 color trends: Blue is “in” – especially dark blue, purple. Grey is growing. Weddings are more casual with an emphasis on fun where brides specifically want to create an experience for the guests. Brides realize it’s not just about them. Brides say they want to specifically to focus on guest’s entertainment and enjoyment. It’s critical how things flow.
1 – The Refined Woodland wedding theme – (ie. Sean Parker’s wedding as seen in Vanity Fair magazine) -gowns floral accents, vines and earthy are out. In are crowns and fur, a single long fern (in place of the bouquet). Stationary has natural fibers, motifs, ferns. Really in, is the terrarium with cake (red velvet cake in terrarium with a fern, etc). Mini is really in too, like tapas.
2 – Old World opulence wedding – (ie. the 2014 Met Ball) will likely trend into fall 2014 / beginning 2015. Tying into this, is a resurgence of a new Dracula series that will be tied to the Romanian prince where brides can expect to see full skirt ball gowns, full skirts, but a more modern top. Edwardian is in and accessorized with pearls and gloves, lace, leather, satin. Stationary is very ornate, very formal, often done with formal calligraphy and metallics. The reception is a very opulent setting, formal chairs, all white, all about the glitz, fancy china patterns. The cocktail hour will specifically feature “dressing up the rim” (ie. sugar on the rim) and food will only be formal, plated dining with multiple courses served with small portions. The cake will feature metallics to accent, and subtle sugar florals.
3 – Pop Art Graphics wedding – (high art inspires wedding trends). It will be all about the little white dress featuring a short hemline, strong lines, large lapels, something that stands out. Stationary will incorporate graphics, comic motif, with an emphasis on pulling out colors into the décor and design. Those colors will then be worked into the flowers and linens. Floral arrangements will be wrapped vases in comics, black and whites, maybe even skipping flowers and doing paper flowers or buttons. There may even be a giant comic motif AS the dance floor. The food will only feature minis, with a glimpse back into classic Americana….like mini sliders, mini cokes with mini straws, etc or a unique spin in presenting that (like a carnival theme).
4 – Geometric (similar to pop art, but different) are super in – from prints of designer, to making a statement with geometry. It’s a trend easy to spot everywhere…from home décor to the runway. Geometric patterns are in, even HOW light reflects to create geometry! In fashion and design, you’ll see a crisscross of tulle, prominent and intentional strong lines, yet clean and simple. Expect a resurgence of maud, maybe even with a very simple crown and a very basic geometric pattern. Stationary is all about patterns. The “watercolor look” for the wedding is red hot with intentional shapes overlapping. Food will only be presented geometrically, ie served on triangle plates. Floral arrangements will be full of succulent geometric accents, with sand art in glass fishbowls. Ice sculptures are back, in gem shapes, and hung almost as garlands. Cakes featuring a watercolor look theme with cool colors and angles overlapping. Expect to see a wedding cake hung and upside down. The objective is to “create the unexpected on normal.” The confetti cannon brings out the geometric pattern into the celebration starting with the grand entrance – but be careful because venues will say no.
5 – Grecian themed wedding – inspiration is streamlined, modern take on traditional. Gowns are flowing slim, almost like a slender silhouette, high necklines, pretty, feminine. Look for blue and white, simple, but elegant, timeless, no patterns, classic yet fresh. Emerging emphasis on stars, constellations, Greek gods and mythology. Look for the cake to “pop” with blue and metallic.
6 – Marbleized wedding décor – for the hipster, and a fresh, handcrafted touch. Marbleized everywhere…on the flag on the back of chairs, marbleized votive candle holders, papers, envelopes, cakes, frosting for cupcakes, party hats.
7 – Halo veils – new and red hot, in part spinning off from the “refined woodland” theme. Interesting ways in incorporating the veil into the crown too. The crown is made out of anything complimenting the woodland theme, even metals and subtle textures.
8 – Metallic wedding cakes – gold layer, geometric embossing. Cakes will be all gold, or bronze or silver. The lux, opulent feel. More cakes that are square with different, embossed detail which features a distinct, hand crafted, fine art feel.
Wedding Tech Trends
9 – High-Tech Receptions – 2 emerging trends where the reality is, people either love it, or hate it.
#1) Wedding guests who embrace technology will be using (and expect) access to their phones, ipads, etc with instagram hashtag and photo booths. Not just any photo booth, but only those that are readily able to instantly share wedding photo booth pics as a community expression of sharing in an experience together. In fact, guests almost expect to readily be able to access wedding charging stations positioned around the room and free wifi for wedding guests.
#2) The “phone check” where guests are only allowed to “enter” if they physically “check” their phone and technological devices; almost like a traditional coat check. Yes, it is celebrity inspired with the belief that if forces guests be more present and experience the event. It also equally turns off guests.
It’s about the way you want to live. Your wedding style is a reflection of your personality; it’s who you are and how you want to project yourself to your friends and family at your wedding celebration.
Make a statement or tell a story.
Showcase your own style.
Brand your wedding.
Matt Martindale – Amore’ Wedding Lighting & Décor
*Professional Wedding MC / 3 Time Award Winning Wedding DJ Expert™
*WeddingWire Bride’s Choice Award Winner (Top 5 percent of all Wedding Professionals Nationally)
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